Connect Tie to Klaviyo to bring the shoppers Tie identifies, and their events and attributes, into your Klaviyo account. You can install from inside Tie or from the Klaviyo marketplace. Both end in the same connection.
Before you begin
If you have already connected Klaviyo inside Tie, you do not need to install again. Tie is already syncing, and you will see Tie profiles in your Klaviyo account. If you run more than one Tie organization, each one connects to its own Klaviyo account.
You need:
An active Tie account and subscription
The Admin role in your Tie organization
To be logged in to the Tie account you want to connect
To be logged in to the Klaviyo account you want to connect, as a user who is allowed to authorize third-party apps
No existing active Klaviyo integration on your Tie Settings, then Integrations page
Klaviyo does not depend on your domain setup, so you can connect it at any point, alongside the rest of your setup.
Permissions the app asks for
These are the Klaviyo API scopes the Tie app requests. Each one maps to something the integration does for you.
Scope | What Tie uses it for | What you get |
| Read account information to associate data with the correct Klaviyo workspace | Data syncs to the right account |
| Update integration connection metadata | Integration status stays accurate |
| Match incoming events to existing customer profiles | No duplicate profiles |
| Create and update profiles with synced attributes | Accurate personalization and segmentation, and profile enrichment with new attributes |
| Read available lists for audience targeting | Synced profiles usable in lists, and manual attribute enrichment of a list |
| Add or remove profiles from lists | Audiences stay up to date automatically |
| Read existing segments for validation | Compatibility with current segments, and manual attribute enrichment of a segment |
| Create or update segments when required | Advanced audience building |
| Validate event ingestion and troubleshoot | Reliable data |
| Send behavioral events to Klaviyo | Flow triggers and behavioral campaigns |
| Check existing metric definitions | No duplicate metrics |
| Create or update custom metrics | Metrics available in flows and reports |
| Read campaign metadata | Safe use of synced data |
| Let campaigns reference synced data | Personalized messaging |
| Validate event-based flow triggers | Flows trigger correctly |
| Update flow configuration when needed | Messaging automated on behavior |
| Read tracking and consent settings | Your consent configuration is respected |
| Apply required tracking settings | Compliant data collection |
| Read existing content templates | Dynamic data in templates |
| Update templates if required | Data-driven content |
| Read web feed configurations | Onsite personalization |
| Create or update web feeds | Real-time personalized experiences |
Install from Tie
Log in to Tie and open the Integration Setup page.
On the Connect Klaviyo card, click Proceed.
You are redirected to Klaviyo. Select the account you want to connect.
Click Allow to grant the permissions above and wait for the app to install.
When the installation completes, the Klaviyo card shows Active.
Install from the Klaviyo marketplace
Open the Tie app in the Klaviyo marketplace and click Install.
Log in to your Tie account.
Select the Tie account you want to connect to Klaviyo.
Allow access to the account information.
Wait for the installation to complete. The Klaviyo card in Tie shows Active when it is done.
Two more steps after the app is active
The connection carries your data. Your Tie team needs two more things to finish the setup behind it, and both happen in your Klaviyo account.
Give Tie Manager access. In Klaviyo, go to Settings, then Account, then Users. Add [email protected] and your Customer Success Manager's email address, and set both to Manager. Manager is the level the team needs to do the work, and it cannot export your lists or add and remove users.
Send one private API key. In Klaviyo, create a private API key named
backupconnectionand choose the Custom access level. Give it Full access on Accounts, Campaigns, Events, Flows, Lists, Metrics, Profiles, Segments, Templates, Tracking Settings and Web Feeds, the same areas as the permissions above, and No access on everything else. Klaviyo does not let you change a key's permissions later, so set them when you create it. Send it to your Tie contact with a single-use secret link, never pasted into email or Slack. We do not need your public key.
More detail is in Connect Klaviyo to Tie (Phase 1: connect and grant access) and How to send Tie your credentials securely.
Confirm the integration is working
Check these once the Klaviyo card reads Active.
Look for Tie metrics. In Klaviyo, open your metrics list and search for Tie. Tie sends two families of metrics. Tie Prospect metrics, such as Tie Prospect View Item, are new shoppers Tie identified for you, and they usually appear first. Tie metrics, such as Tie View Item, are shoppers you already know, and they start once your Tie team finishes setting up your account. Your Tie contact lets you know when that is done.
Enrich a list. In Tie, open the Attributes tab and click Enrich New Audience. Choose the Klaviyo list to enrich, click Next, review the preview, click Next again, then Confirm. Go to the Enriched Audiences list and wait for the enrichment to show Completed, then click Send in the Klaviyo Sync Status column. When the status reads Sent, open one of those profiles in Klaviyo. It carries the new attributes.
What Tie sends to Klaviyo
Tie sends events you can trigger flows from and profile properties you can segment on, as shoppers browse your site. The full list of metric names, event properties and profile fields is in Klaviyo data reference: what Tie sends and reads.
Uninstall
Log in to Tie as an Admin.
Open Settings, then Integrations.
Click Disconnect on the Klaviyo integration, then confirm on the popup.
The app is uninstalled. You can reconnect at any time from the Integration Setup page. To remove the access from the two follow-up steps as well, delete the Tie users and the backupconnection key in Klaviyo.
Support
If anything goes wrong during setup, email [email protected] or browse the guides on this Help Center. For general Klaviyo questions, contact Klaviyo support.
Next steps
Start building segments and flows on Tie's data: