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Recommended flow profile filters for Klaviyo

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Written by Tim Hughes

Tie builds your Tie flows as copies of the abandonment flows you already run, triggered on Tie's metrics instead of your own. Each one carries profile filters that keep its emails incremental and limit overlap with the flows you already have.

This page covers which flows Tie builds, the filters each one carries, and how to set or check them in Klaviyo.

The flows Tie builds

Tie builds up to six flows, three types for shoppers you already know and the same three for new shoppers Tie identified for you.

Flow

Trigger for shoppers you know

Trigger for new shoppers

Entry frequency

Checkout abandonment

Tie Started Checkout

Tie Prospect Started Checkout

Your default, or 3 days

Cart abandonment

Tie Add to Cart

Tie Prospect Add to Cart

Your default, or 7 days

Browse abandonment

Tie View Item

Tie Prospect View Item

Your default, or 7 days

Each flow starts as a copy of your own flow of the same type, so it keeps your content and your wait times. Tie builds them as drafts, and nothing sends until you turn them on.

Tie Page View is not a flow trigger. Use it for ad audiences instead.

The filters on each flow

Every flow includes the filter that the person can receive email marketing. Where a filter names a Tie metric, the flow for new shoppers uses the Tie Prospect version of that metric.

Checkout abandonment

  • Placed Order zero times since starting this flow

  • Received Email zero times from any of your other live checkout abandonment flows, over your own flow's window or the last 3 days

  • Can receive email marketing

Cart abandonment

  • Started Checkout zero times since starting this flow

  • Tie Started Checkout zero times since starting this flow, if you also run a checkout abandonment flow

  • Placed Order zero times since starting this flow

  • Can receive email marketing

  • Optional for a more conservative setup, Received Email zero times in the last 3 days from any of your other live cart abandonment flows, including flows from other tools

Browse abandonment

  • Placed Order zero times since starting this flow

  • Started Checkout zero times since starting this flow

  • Tie Started Checkout zero times since starting this flow, if you also run a checkout abandonment flow

  • Added to Cart zero times since starting this flow

  • Tie Add to Cart zero times since starting this flow

  • Can receive email marketing

  • Optional for a more conservative setup, Received Email zero times in the last 3 days from any of your other live abandonment flows, including flows from other tools

How to set the filters in Klaviyo

Profile filters on a flow are checked before every email in it, so one set covers the whole flow.

  1. Go to Flows and open the flow.

  2. Click the trigger and open Profile filters.

  3. For each metric filter, choose What someone has done (or not done), pick the metric, set it to zero times, and choose since starting this flow.

  4. For each Received Email filter, set it to zero times over the window above, then filter it to the flows it should check.

  5. Add the condition that the person can receive email marketing.

  6. Save.

If Tie built your flows, these filters are already in place, and you can check them the same way before turning each flow on.

Why this matters

Filtering this way keeps each Tie email incremental to the flows you already run, cuts over-messaging, and protects your sender reputation over time.

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