Tie recommends two segments in Klaviyo. One holds shoppers who engage with both your site and your email. The other holds shoppers who have stopped engaging. Together they let you send more to the people most likely to buy while protecting your sender reputation.
How to use them
Send at least 10 campaigns a month to Tie Active - 60d, and exclude Tie Unengaged. Keep Tie Active as its own segment even when those profiles already sit in your general engaged segment, so you can see what Tie's audience does on its own.
Tie Active - 60d
A profile qualifies when all three of these are true.
It has any Tie metric at least once in the last 60 days, meaning Tie Page View, Tie View Item, Tie Add to Cart, Tie Started Checkout, or the Tie Prospect version of any of them
It opened or clicked an email at least once in the last 60 days
It can receive email marketing
To grow the segment, widen the Tie metric window to 90 or 120 days. If you use Tie Predict, you can tighten it for deliverability with a condition on the Tie_Purchase_Score or Tie_Open_Score profile property.
Tie Unengaged
A profile qualifies when all of these are true.
It has Tie Page View or Tie Prospect Page View at least once over all time
It has received at least 3 emails over all time
It has opened zero emails over all time
It has clicked zero emails over all time
It has zero Active on Site in the last 14 days
It has zero Started Checkout in the last 14 days
A profile that has marked an email as spam at least once over all time also qualifies, whatever else is true.
How to create them in Klaviyo
Go to Audience, then Lists & Segments.
Click Create New, then Segment.
Name it Tie Active - 60d or Tie Unengaged.
Add each line above as its own condition group. Klaviyo joins groups with AND and lets you add OR options inside a group, so the Tie metrics go into one group as OR options, and so do opened and clicked.
For Tie Unengaged, add Marked Email as Spam at least once over all time as an OR option in every group, so a spam complaint qualifies a profile on its own.
Save.