When Tie identifies a shopper on your site, it can attach attributes to that shopper's profile. They tell you who the person is, not only what they clicked, so you can build segments and personalize flows on household, income, interests and more.
There are nine categories of attributes. Which ones come through on your profiles depends on what is set up for your account, and your Tie contact can confirm exactly what you have.
The nine categories
Category | What it covers | Examples |
Contact and address | How to reach the person behind the visit | Mailing address, phone number, social handle |
Identity and demographics | Age, life stage, education and work | Age, gender, education level, occupation |
Household and family | Who else lives in the home | Marital status, children in the household, adults in the household |
Income, wealth and credit | Spending power, credit posture and investing signals | Household income, net worth, credit rating range |
Purchase behavior | Categories the household has actually bought in | Bargain shopper, pet product buyer, women's apparel buyer |
Interests and lifestyle | What they do with their time | Outdoors, cooking, travel, fitness |
Home and property | The home itself, its size, age and features | Home value, homeowner, length of residence, year built |
Property records, tax and mortgage | Public assessor, deed, tax and mortgage records for the address | Last sale date, assessed value, mortgage amount |
Location and geography | Where the address sits, down to census level | City, state, ZIP code, designated market area |
Where the attributes show up
Tie writes attributes to the shopper's profile in the email or SMS platform you connected, as profile properties. You can segment and filter on them the same way you use any other profile property, with no new tools to learn.
See the full catalog
Every attribute, with a plain description of what it means, is in the Tie Attribute Catalog. You can search it, filter it by category, and send a filtered link to anyone on your team.
Adding more attributes
If you want an attribute from the catalog that you are not receiving today, send the attribute names to your Tie contact. They will confirm what is available for your account.